One of the most difficult tasks when developing new business names, logos or products can be generating a strong trademark. Too often, new companies pick these names according to what would seem easy to advertise, which may not align well with trademark registrability. But don’t fret — we at RVL® are here to help you understand trademark considerations and make them work for you, protecting your ideas from infringement while also protecting you from outside claims of infringement.
RVL® offers a full spectrum of trademark-related services, including…
You’re not going to get very far looking through googly eyes. Similarly, Google’s algorithmic eyes can only get you so far in identifying business and product names and logos that you’ll want to avoid. We’ve got you covered with trademark-specific databases and search platforms to comb not just ecommerce and store shelves but also corporate pre-market pipelines.
Trademark Search Opinion / Freedom to Operate
Trademark law is the law of confusion and dilution. What’s that mean? More than just avoiding names, phrases and graphics you see on store shelves. We can advise on what and why you need to avoid in going to launch.
Trademark Prosecution / Trademark Registration
Here’s a free tip: Examiners are government employees with quota-based metrics for advancement. Examiners have limited time to spend with your application and might actually be incentivized to act against you by the nature of the system. We use this information and other knowledge and experience to best position your trademark application for success from the outset.
When someone is operating under your marks — or claiming you’re operating under theirs — your business faces serious risk. With so much at stake, you shouldn’t just hire any ol’ attorney. Times of trouble call for expertise…and we happen to be trademark ninjas (just check trademarkninjas.com).
One of the best parts of creating a successful brand? Reaping the profits. But hey, we know this business is still your baby. So when you want to retain some control and not sell everything you’ve worked so hard for, it’s time to talk about licensing. We can help you maneuver in those deals with even the largest companies, stepping in to make sure you don’t get stepped on.
What new brands and products are your competitors launching? Do you need to pursue state or federal trademark registration, and what’s the difference? Is your brand strategy effective in terms of building a robust trademark portfolio? How should your strategy change in international markets? We’re here to develop an optimal strategy for your venture.
So you want to scale? Let us help you grow your kingdom (we see you, QUEENS) Did you know one of the most important aspects of franchising is IP? Well, you won’t get free legal advice from just anybody. We’re not only intellectual property specialists — we’ll guide you through financial structures, disclosure filings and all the nitty gritty in between.